BIOGRAPHY

A native of Verona, Lorena Antoniazzi showed a strong creative talent since childhood: at 10 years of age her drawings were exhibited at the Gran Guardia, the most prestigious museum in Verona.
An athlete at a young age; she set the Italian record of 1.81 meters in the high jump. In fact she was nicknamed the «Paintress of Fosbury» by the Italian newspaper La Gazzetta dello Sport and when she turned 14 she moved to Formia to become a part of the Italian National Team.

Growing up in a family that was very active in the world of men’s dressmaking; Lorena Antoniazzi approaches the fashion world working as a sales clerk in a clothing store in Verona.
Thanks to her creative flair she inches closer to success by working for five boutiques in Verona often traveling to Milan, Italy’s fashion capital.

She is then noticed by Enrico Coveri and begins her training as a designer, with a special attention to knitwear. She then goes on to work with Claude Montana and later with Giorgio Armani.

THE BRAND

The brand Lorena Antoniazzi is born in Perugia in 1993 from the passion that unites Lorena and her husband Luca Mirabassi, founder and owner of Sterne International.
Their complementary talents give life a small collection of women’s clothing created with prestigious spins and innovative techniques, produced in Umbria, Italy’s green heart.
Sterne International controls every step of production of each garment in Lorena Antoniazzi’s collections in fact, the 80% of each item is still handmade.
Sterne International’s goal is to attribute new value to handcraft and to all stages of their production process in the Umbrian district.
As testimony to its continued commitment to Made in Italy, the company promoted an important initiative: the Craft Shop Project.
The Lorena Antoniazzi brand aims to become a true breeding ground for young talent. In fact, the company continuously adds young apprentices who will not only be offered a job prospect, but also an opportunity to cultivate ancient craft skills using technological tools.
Lorena Antoniazzi’s woman is original, ironic, sporty and active with a strong contemporary personality. An independent, determined, extroverted individual who is always on the go. The brand embodies a woman that likes to spend her time outdoors without giving up on style and personality.

MOODBOARD

Per la prima capsule della Primavera Estate ’25, Lorena Antoniazzi rinnova il guardaroba della donna contemporanea e senza tempo con una collezione divisa in tre temi distinti.

Il tema Denim esplora l’affascinante mondo dei blu, con denim blu in versioni sia scure che chiare. Il tema è ulteriormente arricchito da effetti denim in seta lino e lino viscosa, con un tocco di giallo e bianco che donano un accento fresco e vivace alla collezione.

Abbracciando i colori iconici del brand, il tema Timeless Colors si estende su una palette raffinata che va dall’avorio al beige, con varianti come sabbia, safari e greige. La palette è animata da note di blu pacifico, offrendo un contrasto sorprendente con il nero e le sfumature di grigio, incarnando l’eleganza e lusso sobrio.
Il tema Mix & Match, che rappresenta l’aspetto più romantico della collezione, si sviluppa in tonalità di rosso arancio e rosa deserto. Questi colori sono abbinati al bianco e crema, completati da sottili note di verde militare, creando un equilibrio armonioso e delicato che emana sofisticazione.

Un elemento distintivo che arricchisce questa collezione è la stella tridimensionale in Swarovski, che aggiunge un effetto punto luce su vari capi. L’ampia selezione di paillettes arricchisce ulteriormente la giacca elegante armaturata, la rugby polo e la iconica treccia Lorena, mostrando la dedizione del brand per l’artigianalità e il design innovativo.